A directory listing is often the first “real” impression an HR buyer gets of your product. So if your listing reads like a brochure, you’ll get views but not demos.
Below is a plug-and-play template you can adapt in 20 minutes. It’s designed to work on HRYP and other HR vendor directories.
Before you edit anything, make sure you’re listed in the right category: HRYP Listing Categories.
If you’re not listed yet: List your HR tool on HRYP.
The template
Listing Title
[Outcome] + [Category] + for [Audience] (Region if relevant)
Example: “Automated Onboarding Workflows for Multi-Location Retail Teams (US-ready)”
Tagline (1–2 lines)
One clear promise + why you’re different.
Example: “Launch onboarding in days, not weeks — with prebuilt workflows, e-signatures, and role-based access for HR and managers.”
Who it’s for
- Ideal customer: [company size + industry]
- Primary user: [HR manager / recruiter / people ops / finance partner]
- Best-fit scenario: [high volume hiring, multi-state compliance, remote teams, etc.]
What you do (benefits, not features)
- Reduce [pain] by [mechanism]
- Speed up [process] without [risk]
- Standardize [policy/workflow] across teams
Key use cases (pick 3–5)
- Use case 1: [job-to-be-done]
- Use case 2: [job-to-be-done]
- Use case 3: [job-to-be-done]
Proof stack (add 3–6 items)
- Metric: [result]
- Badge: [G2/Capterra/award] (only if true)
- Integration: [Workday/Slack/Teams/etc.]
- Security: [SOC2/ISO] (only if true)
- Mini-case: “Helped a [type of company] reduce [metric] in [timeframe].”
How you’re different (pick 2–3)
- Differentiator 1: [positioning]
- Differentiator 2: [implementation/support]
- Differentiator 3: [pricing model / flexibility]
CTA (one primary action)
Request a demo / Start trial / Book a call
Link to a dedicated landing page, not your homepage.
Secondary CTA (optional, for non-ready buyers)
“Read a 2-minute case study” or “See how it works” (short explainer page)
A quick example (fully written)
Title: “Global Payroll API for Fast-Growing Teams Managing Multi-Country Pay”
Tagline: “Automate payroll workflows, reduce manual errors, and support global hiring with a developer-friendly API.”
Who it’s for: Series A–C companies hiring internationally
Use cases: contractor pay, automated approvals, consolidated reporting
Proof: “Cut payroll processing time by 30% in 60 days” + “SOC 2 Type II”
CTA: “Request a demo”
FAQ: HR Software Listing Template
What should I put in the title of my directory listing?
Use a clear formula: Outcome + niche + audience (and add a region signal only if it matters). Avoid generic titles like “All-in-one HR platform.”
How long should my listing description be?
Aim for 200–400 words of high-signal copy: who it’s for, key use cases, proof, and a single next step. Longer is fine only if it stays skimmable.
What is a “proof stack” and what should it include?
A proof stack is a small set of trust signals that reduce risk fast: a result metric, recognizable integrations, a short mini-case, and verified security/compliance claims (only if true).
Where should my main CTA link go?
Avoid your homepage. Link to a dedicated use-case landing page with one primary action (demo/trial). Match the page to the search intent that brought the visitor.
How do I choose the right category in an HR directory?
Pick one primary category that matches your strongest buyer intent, and a secondary one only if it’s genuinely relevant. Over-broad categorization hurts discovery.
How can I track if my listing is generating pipeline?
Use UTM parameters on the CTA link and track a conversion event (demo request/trial start). Review performance monthly and update the listing with one improvement.
Do I need reviews to convert well?
Reviews help, but they’re not required. You can convert without them if you have strong positioning, proof, and a high-intent CTA destination.
[…] If you want the exact copy framework for your listing, use this companion post:HR Software Listing Template. […]